Backlink-Free SEO in India: Rank Your Website Without Building Links

 

Without backlinks, do you want your website to rank?

There are case studies online where companies and websites have achieved Google ranking without constructing any links.

Despite not investing in backlinks, blogs are likely to score highly for thousands of keywords if you check out some of the older media websites and specialty information websites.

I've seen dozens of posts and writers on Medium that expressly disagree with the idea that a website should not be built using backlinks.

Even without backlinks, you might still be able to rank well on Google. However, it seems to me that there isn't enough context when discussing the backlink-denial argument in SEO.

In this post, I will discuss if backlinks are indeed necessary for SEO and, if not, how to build a website without them.

As an agency, we personally use link building to produce results for our clients every single day.

Nevertheless, we have ranked websites without backlinks in certain cases, and these are the primary determinants in our opinion:

Competition: Examine who is ranked for the keywords you want to target. You most likely don't need backlinks to rank if you notice websites with DR 20/10 ranking on SERPs.

Subject-matter authority: By producing content that thoroughly covers your niche, you can outrank websites without resorting to backlink tactics. 

This only indicates that you are outranking other websites on Google since you are covering a certain topic in greater detail than any other website.

 

But wait—before you completely give up on link building, think about this: 

harsh niches require harsh strategies: If you want to compete with the big fish, backlinks are a must. To stay afloat in the search results, they are your lifeline. Therefore, you do require backlinks if you observe fierce competitors.
It's also crucial to keep in mind that Google is becoming more intelligent every day.

They now consider the big picture rather than just counting links. Any website can be promoted via user experience, high-quality content, and relevancy.

So, are backlinks necessary for ranking? It varies. You might be able to rank without them in a niche with little competition. You have to have them else.

How to Succeed in SEO Without Creating Links
If you already have a website, and you want to avoid developing links, you may probably rank on Google Page 1 without any backlinks by following the instructions in this article.

Keep in mind that we have over 250 articles ranked on Google, therefore we are rather knowledgeable about SEO.

This is how to succeed in SEO without using backlinks.

1) Target less competitive sub-niches.
Your specialty can make or break your SEO strategy. The large, lucrative sectors you've been eyeing? They most likely consist of seasoned players. Sub-niches are where the true magic happens.

What does "sub-niche" mean to me?

Pulling Off Strategies, for instance, developed a B2B SaaS platform for sales teams for a customer. Here, rather than selecting "Sales" or "Sales Teams" as their primary specialty. 

We decided to focus on "Sales Enablement," a sub-niche that had the appropriate ICPs for our clients' goods.

 

Like your company website, however instead of focusing on your primary or most popular niches. Target sub-niches where the market is less competitive.

How do I find those sub-niches that are hidden gems?

 
Finding a sub-niche with little competition is not a one-size-fits-all process. However, to make research easier, you can choose to adhere to these guidelines: 

Explore social media: On sites like Reddit, Twitter, and Facebook groups, sub-niche ideas are a treasure trove. 

You can look for fervent communities discussing subjects linked to your primary area of expertise.

 
Speak with your ICP: You can speak with your target clients one-on-one and determine what issues they are discussing. Try coming up with some fresh SEO subject ideas.

 
Make use of Ahrefs-like tools: You may look at what keywords and subtopics your competitors are publishing and see what they are already ranking for.

2) Focus on easier-to-rank keywords.

Low-hanging fruits are typically the simplest to rank, and they also don't require active link-building.

If you're unaware, low-hanging fruit are search phrases with little to no competition that increase your chances of ranking, even if you're a new website with no backlinks.

Here's how to find those undiscovered treasures:

Employ tools such as Ahrefs: You can begin your keyword research by using the sub-niches (or sub-topics) you identified in the previous stage as seed keywords.

 
Make use of keyword filters: By using certain filters, you can locate low-hanging fruits in Ahrefs. Our go-to filter is this one: KD <20, DR20-ranked website in the top five, search volume >50

 
Examine your SERP: After using your filters to obtain a list of keywords, you must perform a search engine optimization (SERP) study for each keyword to see which other websites are ranked in the top 10.

Using Keyword Filters and Examining Ahrefs SERPs
After a few hours of keyword research, you should have a list of easily ranked keywords if you use my nonsensical strategy.

3) To increase topical authority, give priority to keyword clusters.

 
The method for achieving topical authority in your field is the use of keyword grouping or subject clusters. 

By covering every query pertaining to your subject, clusters aim to establish your website as an authority in that field.

However, I would advise you to start by publishing material that addresses the low-hanging keywords mentioned above. Then, in order to produce material at scale, develop a keyword cluster approach.

You may enter your keywords into a tool called Cluster AI, and it will suggest the types of search terms and material you should cover to establish topical authority in your sub-niche.

4) Use excellent SEO techniques to optimize your content.

 
Before publishing your well-written content and expecting it to rank without any backlinks, you need to concentrate on a few additional things.

To increase your search exposure, you must always perform effective on-page SEO before releasing your content. The following are the typical on-page SEO strategies we employ:

Create phrases related to Natural Language Processing (NLP) using a program such as Neuronwriter. To make your content search engine friendly, you must organically incorporate certain NLP terms into it.
For every piece of content, create meta titles and descriptions that are packed with keywords.
Make use of the appropriate H1, H2, and H3 heading structure.
Make use of a keyword to optimize your URL. 

Make use of a keyword to optimize your URL.

 
Make sure your image alt texts contain the appropriate terms.

 
Making your material speak Google's language is the goal of on-page SEO, which also makes it easier for people to link your content to your specific keywords.

5) Make extensive use of internal linking

 
If you aren't depending on backlinks for link juice, internal links play a bigger role. A website can distribute link juice to its most important pages by using appropriate internal linking and silo structure.

This aids Google in determining which of your website's pages are most crucial. Here are some basic guidelines for internal linking.

When creating internal links, use descriptive anchor language. Use keyword-rich words that provide context for the linked website in place of "click here."

 
Prioritize the pages that are most significant. Make as many links to them as you can.

 
To identify any internal linking opportunities, use tools like as Screaming Frog or Ahrefs.

 
The problem is that internal linking serves purposes beyond SEO. By directing users to relevant material, it can also help you improve the user experience by retaining them longer.

Conclusion

 
if you wish to be successful in SEO today without building links. Then bear the following points in mind:

Choose sub-niches where there is less competition to improve your rating.

 
Concentrate on keywords that are easy to rank for and have low hanging fruit.

 
Develop a thorough content strategy and keyword clusters to increase topical authority.
Use comprehensive on-page SEO strategies.

 
Make smart use of internal linking to transfer link juice to key pages.

 
Backlinks are still crucial in competitive niches, but this is an alternate tactic.